In Late 2000
I started making personal portraits as 32 x 32 icons for Desktop. It was
clear in my mind that these portraits were only the first step of a research
around contemporary portraiture and identity.
In May 2001 I registered a web domain, called Newnewportrait.com, formulating
the basis of a personal attitude in making portraits using digital feedback
as material. The name Newnewportrait comes from "the new new thing",
the well known book by Michael Lewis. In brief, it is a way to do portraits
describing the temporary mental identities of the user and not only his
physical aspect. Works made through "digital footsteps" such as
email accounts, web stats, desktop icons, workstation environment settings,
cookies, wi-fi waves and search engines can be seen as NewNewPortraits.
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